This training is for you if:
- You’re interested in the colourful world of events and you’re planning to head in this direction.
- You’re passionate about events, but you lack the experience in event organising.
- You’d like to learn how does the event market operate and how to navigate it.
What will you gain?
- You’ll learn about the key issues in event marketing.
- You’ll learn about the characteristics of individual events and you’ll know how to approach the process of planning a given event.
- You’ll learn how working in the event industry looks like, you’ll analyse your competencies and skills, which will enable you to define which role in event design is the most suitable for you.
- You’ll learn how does the event market looks like and where to seek information related to it.
- You’ll learn about the key principles of efficient event planning that will help you tackle the chaos.
- You’ll gain unique knowledge on various event subcontractors – from localisation to security – and you’ll learn how to cooperate with them to ensure that the event runs smoothly with no surprises.
- You’ll receive a vast amount of inspiration regarding strategies, implementation, scenic design and technology.
* The test is not a final exam and the score has no impact on the issue of the training completion certificate.
PROGRAMME (2 DAYS– 16 TRAINING HOURS)
Program day 1
1. INTRODUCTION TO EVENT MARKETING
- Event, event management or event marketing – what are those terms really about?
- Event marketing as an effective communication tool between a company/brand and the environment
- Understanding event objectives in regard to the marketing needs of customers
- When event organisation is reasonable for the company’s strategy?
Workshop: What type of event am I?
2. TYPES OF EVENTS
- BUSINESS EVENTS
- a press conference
- a convention/conference
- SPECIAL EVENTS
- a product premiere
- an outdoor event
- an award ceremony
- HR EVENTS
- an integration event
- a motivational event
- PRIVATE EVENTS
- a wedding reception
Workshop: Defining the key elements of a given event basing on a received brief.
Case study: Examples of interesting events executed in Poland and abroad.
3. PROFESSION: EVENT MANAGER
- The behind-the-scenes work of an event manager
- Employment options and scope of responsibilities in an agency, corporation, facility or from the view of an event subcontractor
- Competencies of an event manager – see if you’ve got what it takes
- Basic mistakes when seeking employment
- How to prepare yourself for an interview?
- What can I do to improve my career management?
Test: Test your professional skills.
Case study: Examples of creative solutions in CV design.
4. EVENT INDUSTRY
- How does the event market look like in Poland, the USA and the UK?
- The structure of the event market – industry players and their interdependencies
- Associations, communities and other industry organisations
- Where to gain event prestige – industry awards
- Where to find knowledge and inspiration?
- How did the trends in the industry shape over the last years and what are the future development prospects?
Case study: The most interesting event bibliographies, websites, blogs, industry events – not only from Poland.
5. INTRODUCTION TO EVENT ORGANISATION
- Multitasking – the basis of operating in the event business
- Work organisation in the event business
- How to create the preliminary event organisation plan?
- The key principles in event timing
Workshop: Creating an event project schedule.
6. EVENT MANAGER TOOL-KIT
- The subcontractors they have got to keep on their telephone contact list
- Event Kit – the things without which an event manager does not exist
- Fifteen organisational commandments of a professional event planner
- Event checklist – a crib sheet, a guidepost or the event must-have
Program day 2
1. EVENT LOCALISATION
- Types of event localisations
- What criteria should an event localisation meet? What can we expect and what can we demand?
- The context of a given event and the choice of localisation – the industry, the objective and the target group are relevant in choosing a facility
- Five things that are important to make the cooperation with a facility representative smooth
Case study: Examples of interesting and atypical event localisations.
Workshop: Defining the specificity of event facilities regarding their advantages and disadvantages.
2. EVENT SCENIC DESIGN
- Selected scenic elements and their application in practice
- How to tap into emotions of event participants with the use of scenic design?
- Facts and myths about event scenic design
- How to choose and brief a scenic design company?
Case study: Examples of interesting scenic design solutions for any budget.
Workshop: What does that make you think of? The meaning of scenic elements.
3. EVENT TECHNOLOGY
- Stage set design – types of stage sets, various forms of structures and branding
- Multimedia – learn what really contributes to the multimedia WOW effect
- Lighting – what effects can be obtained by means of basic devices
- Methods for efficient spending on event technology
- How not to think schematically – do an event that is different than all the others
- ‘We pulled much bigger events off’ or what is more important: equipment or the executor?
Case study: Presentation of solutions in the field of event technology on the example of their application during events.
4. CATERING DURING EVENTS
- Forms of catering depending on the size of event
- Catering arrangements – a feast for the eye and not only for the palate
- What to keep in mind when planning the menu?
- What form of alcohol serving and charging to choose depending on the event and target group?
- Choosing a catering company – how to avoid disappointment?
- Catering trends that will add to your event
Case study: Examples of inspiring table and buffet arrangements.
Workshop: Menu planning – do you know how to do it?
Case study: Presentation of catering attractions.
5. ENTERTAINMENT DURING EVENTS
- What are additional elements one can surprise the event participants with? Examples of trends in event attractions
- Special effects and their impact
- Old-style events – not necessarily tacky
- Inspiration Hub – where to seek new attraction ideas?
- Event host – how to choose a master of ceremony?
- They create the atmosphere, arouse curiosity and guide the guests – event animators
- Event extras – how do small surprises for guests create the image of the event?
Case study: Examples of various types of event attractions.
6. EVENT CELEBRITY MANAGEMENT
- What to pay attention to when choosing the relevant artist for a given event?
- How to cooperate with an art manager?
- Celebrities’ demands, riders and caprices – the art of assertiveness
- What is the role a celebrity takes on during an event?
- What does the work with foreign artists look like and what one should bear in mind?
7. EVENT PHOTO & VIDEO COVERAGE
- Types of event photography
- The four key criteria for choosing a photographer and video crew for an event
- What should a brief for the photo & video crew involve?
- What I can and what I certainly cannot do with the photo & video material following the event? A few words on the legal restrictions concerning exploitation of such materials
- Event photo-attractions that work every time
Case study: Event photo-failures taken with a grain of salt.
Case study: Examples of various forms of event photo coverage.
8. GRAPHICS, PRINTS AND GADGETS DURING EVENTS
- Goody bag – how to seek inspiration and interesting ideas for event favours?
- Invitations – the first element that generates participants’ expectations
- Coherence of BTL materials is the basis for a successful event impression
Case study: Examples of event invitations: various forms, textures, paper type and density.
9. EVENT SERVICES
- Hostpersons during the event – how to make this cooperation smooth and effective?
- Volunteers – when is it worth to start cooperation with volunteers and how to manage them?
- How does working with different technical teams during events look like?
- Security during events – how to choose the right security company?
- Managing guest transport and a transport company.
10. MEETING SUMMARY
- Participants’ own reflections
- Knowledge test
- Networking session
PRICE: EUR 255
THE PRICE COVERS:
- Participation in a 2-day training session (16 training hours)
- Catering: Coffee breaks and lunch at a restaurant
- E-vent Book “Event Checklist”
- 30-day online tutorial with instructor
- Training completion certificate in Polish and English
- Training materials:
- Training book
- Training materials (electronic version)
- Gifts: Event Manager’s bag and ball pen
Download full offer
ZAREJESTRUJ SIĘ NA SZKOLENIE
A unique E-vent Book "Event Checklist – your guide through the key questions for event subcontractors" for each training participant.
The training takes place in modern interiors of the Green Wings Offices building. The industrial character of the rooms together with cutting-edge conference solutions make the perfect setting for event training sessions. Owing to the use of an interactive whiteboard/projection screen located in the room, we can draw marks on the projected images to draw participants’ attention to a given element. The resulting image can be saved on a hard drive, sent via e-mail or printed.
GREEN WINGS OFFICES
ul. 17 Stycznia Street 48